Book Review: Microtrends – The Small Forces Behind Tomorrow’s Big Changes

Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J Penn is a fascinating compilation of how lifestyles are changing, and how this could present opportunities for businesses, politicians, and anyone who needs to know what is happening to the way we live. Mark Penn was the man who used his statistical methods to [...]

Book Review: The Knack

Today’s book is The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham. What I like about the book When I saw the title, I thought the book would be about applying the lessons of business to life in general, but it turned out that the book is [...]

Book Review: The Alchemist

This week’s book is The Alchemist by Paulo Coelho. What I like about the book The Alchemist is a modern day fable, a simple story with deep philosophical underpinnings. The story is about a boy who is referred to throughout the book, apart from the first sentence, as “the boy”. This seemed to me to [...]

Book Review: Fooled By Randomness

This week’s book is Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb. What I like about the book Taleb is the cleverest author I have ever read. He does not suffer fools gladly, and liberally showers criticism on all sorts of people, including traders, investors, [...]

Book Review: The Facts Behind the Helsinki Roccamatios

This week’s book is The Facts Behind the Helsinki Roccamatios by Yann Martel. 1. What I like about the book This book was a gift from a dear friend, and is the kind of book I’m unlikely to buy for myself since I don’t usually read short stories. So it gave me good food for [...]

Book Review: Home

This week’s book is Home: A Memoir of My Early Years by Julie Andrews. 1. What I like about the book There are two reasons I like this book: the author, and the title. I have been a fan of Julie Andrews ever since watching The Sound of Music. I’m not a movie buff and [...]

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